Qatar Airways has signed a multi-year sponsorship agreement with Club Africain of Tunisia, “further growing” its global sporting partnerships portfolio.
This agreement will see the airline’s logo “proudly” placed on the club’s football, handball and basketball teams’ playing jerseys from the 2020/21 season until the end of the 2023/24 season.
Club Africain competes in the Tunisian Ligue Professionnelle 1 and has established itself as one of the most popular football clubs in Tunisia. Club Africain’s football team has won 13 Tunisian League titles, 13 Tunisian Cups and three Tunisian Super Cups and is famous for being the first Tunisian Club to win an international trophy, when they won the Maghreb Cup in 1971.
Qatar Airways senior vice president (Marketing and Corporate Communications) Salam al-Shawa said, “We are excited to announce this new partnership, which will see Qatar Airways become the main shirt sponsor of Club Africain from the 2020/21season. We are continually striving to boost our global sporting sponsorship portfolio, and this partnership, the first with any African sporting team, is just one more example of our dedication to the sports sector and our belief in the power of sport to bring people together.
Sport is a key pillar of the long-term vision of the State of Qatar, and as Qatar’s national carrier, we welcome the opportunity to use sport as a means for youth development here in Qatar and around the world.”
Club Africain is widely known as the club of the people and the most popular club in Tunisia, and was the first to achieve an international trophy amongst its local competitors.
Club Africain joins Paris St. Germain, AS Roma, Boca Juniors, FC Bayern München, K.A.S. Eupen and Al Sadd SC in Qatar Airways’ global football sponsorship portfolio.
In addition, Qatar Airways is also the Official Airline Partner of FIFA and participated in the sponsorship of the 2018 FIFA World Cup Russia, the 2019 FIFA Club World Cup Qatar, the 2019 FIFA Women’s World Cup and the upcoming 2022 FIFA World Cup Qatar.
Source : Gulf Times
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