Floward, the go-to online flowers and gifts delivery destination in MENA and UK was established in 2017 with a mission to bring joy, convenience, and thoughtfulness to gifting. It prides itself on providing the highest quality flowers sourced from the best farmers worldwide to create stunning arrangements. It also partners with local and international brands to offer a great selection of gifts that fit every occasion.

Since its launch, Floward has been playing an active role in the countries where it operates by pledging to donate a percentage of its annual sales to various community outreach initiatives spanning different fields and causes.

A major focus of Floward in recent years has been supporting athletes and sporting events, including fitness classes, football leagues, and sponsoring football clubs.

The company is a proud sponsor of Al Hilal SFC in Saudi Arabia for the upcoming four years starting with the 2021-22 football season, one of Asia’s leading football teams. The sponsorship includes different activities with the most recent one being awarding the team 750,000 SR for winning the MBS League. It is also sponsoring Al Ain Club in the United Arab Emirates for two seasons.

Floward also welcomed and celebrated the victors and participants in the Tokyo 2020 Olympic Games across the countries where it operates by gifting them for their great achievements during the global event. Additionally, it sponsored Kuwait’s first-ever U18 Girls Football League in a bid to empower women in sports while also promoting local sporting competitions.

Continuing its efforts, it recently sponsored the third edition of the GCC Games and welcomed each participating athlete and each winner with gifts. This historic edition was the first one to feature female competitions in seven out of the 16 games.

Floward’s sporting initiatives also spanned to national hosting bids, so it sponsored the Asian Football Confederation’s (AFC) Evaluation Commission tour to the Kingdom of Saudi Arabia which is hoping to host the 2027 AFC Asian Cup for the first time in its history.

Floward Chairman and CEO, Mr. Abdulaziz B. Al Loughani said: “Floward is always looking for opportunities to take part in activities that capture the interest of people in its communities, especially those that are sports related. We are going to soon announce a special surprise that we are positive will impress and please our clients.”

Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate, and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience. Floward currently operates in 36 cities across nine countries in the MENA region and the UK.