Young Qatari Designers’ participation in DJWE 2020 expands | All & About

In its fourth edition, the Young Qatari Designers (YQD) initiative marks a strong comeback at the 17th Doha Jewellery and Watches Exhibition (DJWE) with five new participating designers, bringing this year’s number of participants to 18, Qatar National Tourism Council (QNTC) has said.

Under the patronage of H E Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani, the Prime Minister and Minister of Interior, YQD is one of the highlights of DJWE 2020, which opens tomorrow and runs for six days.

Launched in 2017, the initiative provides vital platform for young Qatari talent to showcase their work to an international audience.

A special zone at the Doha Exhibition and Convention Center (DECC) will be allocated for 16 local jewellery brands by 18 designers which will be on showcase along with hundreds of known international brands, said the organisers.

Thirteen Qatari designers from the last three editions of DJWE will be displaying 11 jewellery brands at the much-awaited show. They include Fajr Al Attiya of Trifoglio, Ghada Albuainain (Ghada Albuainain Jewellery), Nouf Al Meer (Nouf Jewellery), Hissa and Jawaher Al Mannai (Ghand Jewellery), Leila Abu Issa (Leila Issam Fine Jewellery), Nada Al Sulaiti (Hairaat Fine Jewellery), Sarah Al Hammadi (Sarah’s & Co), Shaikha Al Ghanim (AlGhla Jewellery), Sameera Al Mulla (Hessa Jewels), Abdulla Yussif Fakhroo (Midad Jewelry), and Noora and Mariam Al Meadadi (Thameen Jewellery).
The five new designers who will be participating for the first time showcasing five jewellery brands include Hamad Almohammad (H Jewelry), Kaltham Al Majid (Kaltham’s Pavilion), Ebtisam Almuslmani (Camelot), Esma Al Saadi (Clair De Lune Jewelery), and Wadha Alsulaiti (Letters Passion Arts).

With 65 percent increase in the number of exhibitors and 3,000sqm additional space compared to its previous edition, DJWE 2020 has seen meteoric rise in participation from some of the most prominent names in the industry. A total of 127 exhibitors from 14 countries comprising 74 international and 53 local exhibitors are taking part this year.

For the first time, DJWE will include a Turkish Pavilion that features 11 Turkish brands, in addition to the return of the Indian Pavilion for the second consecutive year with 28 brands featured — more than double the number in 2019.

Many unique activities will be organised at the expo including a showcase of independent watch brands by Qatar Watch Club, watch polishing workshops by Objectif Horlogerie, diamond grading laboratory and educational class in diamond grading, free consultations with certified gemmologist and a 360 luxury photo experience.

With a global media campaign expected to reach 450 million viewers, DJWE 2020 is set to attract more visitors from different markets around the world.