Redefining luxury on water: Lexus unveils flagship yacht LY 650 | All & About

65-foot luxury yacht joins the LS sedan, LX SUV and LC coupé as the fourth Lexus flagship
Lexus LY 650 is the first production maritime expression of Lexus design language, L-finesse

Celebrating a new milestone in its evolution as a global luxury lifestyle brand, Lexus has recently unveiled its flagship luxury yacht – LY 650. As the first production maritime expression of Lexus design language, L-finesse, the new yacht captures the essence of Lexus’ ongoing pursuit to achieve new frontiers in luxury experiences both inside and outside of the automotive world and picks up from where the stunning Lexus Sport Yacht Concept left off.

Lexus continually evaluates what constitutes a luxury experience and has, as a result, ventured into the worlds of design, film, and other lifestyle experiences to offer its customers alternative opportunities to interact with the brand. Driven by the vision of Lexus International President Yoshihiro Sawa for a brand that “explores new ways to deliver innovative and amazing experiences for our guests,” Lexus has partnered with some of the world’s finest purveyors of experience to further celebrate the phrase, ‘Experience Amazing.’

“We are pleased to unveil the LY 650 as our first flagship yacht that combines Lexus’ passion for creating amazing experiences with customers’ luxurious lifestyle desires and needs. The 65-foot luxury yacht, in its stunning interpretation of Lexus-inspired design and performance, represents the evolution of Lexus as a global lifestyle brand that is continuously seeking new and innovative ways to engage the customers’ emotions. As always, we would like to thank our fans for their strong confidence in the Lexus brand that pushes us to relentlessly craft every touch point around the Lexus brand and develop amazing vehicles – whether on land or water,” said Yugo Miyamoto, Chief Representative, Middle East and North Africa Representative ‎Office, Toyota Motor Corporation.

Lexus Takumi meet Marquis-Larson’s craftspeople

Encouraged by the growing public interest in the Lexus Sport Yacht concept, a follow-up maritime effort was fueled by Executive Vice President Shigeki Tomoyama’s desire to, “present a dream-like vision of the luxury lifestyle, one where the Lexus yacht expands the potential of Lexus mobility to the ocean.” Making this dream-like vision a reality, the Wisconsin-based Marquis-Larson Boat Group was selected to build, sell, and service the next Lexus yacht based largely on their extensive experience with bespoke boat building and their proven capability, confirmed by the indisputable success in bringing the Lexus Sport Yacht concept to life.

Complementing Lexus’ renowned heritage of Takumi craftspeople who are supremely skilled in their roles, Marquis-Larson’s craftsmanship backbone is clearly demonstrated by its masterful boat builders, many of whom have been with the company for 30 years.

L-finesse seamlessly transitions from automotive to maritime applications

Several of the most attractive features from the 42-foot Lexus Sport Yacht concept have made their way onto the LY 650. In 65-foot overall length and 19-foot beam form, the newest Lexus yacht has a distinguished style found in the strong and pronounced bow, curved deck accents, and accentuated aft hips. Viewed from the profile, the elegant rise and fall of the yacht’s distinctly Lexus roofline flow into rising, broad hips of the rear section.