Al Taleb Motors W.L.L. ,the appointed exclusive distributor of Borgward , held the  Car Launch Event last  20th March 2018 at the Showroom located at C-Ring Road. The Minister of Transportation and Communication –His Excellency Jassim Saif Al Sulaiti was present.  The Guest on Honor was The Deputy Head of Mission and Charge Affairs, German Embassy –Mr. Peter Ziegler. Present during the event were also professionals from several industries.

Borgward 2018 luxury models- BX5 and BX7 were unveiled. The BX7 is powered by a 2.0L (4cylinder) direct-injection turbo 224 Horse Power Borgward engine, its spacious body -1911mm width and 4715mm length aggressive design and elegant texture excels its peers of the same class and even luxury SUVs of higher class. Panoramic Sunroof and dual sport exhaust system, xenon HID adaptive headlamps, and 18 inch alloy rim with black coating shows its redefined design. While the interior elegance features, premium leather seats and door trims with diamond patterns shows the superior German quality of the interior details. A 12.3 inches touch screen monitor, equip with navigation/GPS/ Bluetooth and voice command system for a full sense interactive experience. A dual zone climate control air conditioned system with rear air vents for the 2nd and 3rd row passenger’s comfort. And a 360 degrees panoramic camera for drivers full driving manoeuvring. Available in AWD & FWD drive system & 5 or 7 seats passenger capacity.

While the BX5 models comes with1.8L (190hp) or 1.4L (150hp) (4cylinder) direct-injection turbo engine with options of AWD /FWD drive system, 8’inches interactive touch screen monitor and leather interior. Its young energetic and smart design makes it a favourable SUV for sports and active enthusiast. Both models have active safety features such as high steel strength body for passenger protection and many others.

Also on display and unveiled was The Isabella Coupe, 1960 model a classic car.

Al Taleb Motors announced their promotion which includes, the manufacture warranty 5 years/100,000 km and 5 years /93,000kms maintenance service package, vehicle registration and In-housing financing offers, service and many others.