Doha, Qatar – 24 September 2022: IN-Q Enterprises (IN-Q), the commercial arm of Qatar Museums (QM) and a wholly owned subsidiary, offers bespoke and licensed FIFA World Cup Qatar 2022™ merchandise to commemorate the most awaited moment in Qatar’s sporting history.

IN-Q brings to life the spirit of La’eeb – the official mascot of theFIFA World Cup Qatar 2022™ with its carefully developed product line.  Chosen as the tournament’s Ambassador, La’eeb is an Arabic word meaning “super-skilled player”.  Ageless and full of warmth, energy, and positivity, La’eeb welcomes the world to Qatar. He inspires everyone to believe in themselves with his mantra – “Now is All”. 

Mr. Phil Lawrie, General Manager of IN-Q said: “Through our museum gift shops and merchandise we extend the experience enjoyed by our visitors and share Qatar to the world through our unique product range. With the FIFA World Cup Qatar 2022™ nearly upon us, we are excited to commemorate this momentous event with the launch of our official merchandise that will complete the experience for football enthusiasts from all over the world.”

Ms. Tigest Seifu, Director of Retail & Merchandising of IN-Q, expressed her delight with the La’eeb product line, “Our souvenir gifts were meticulously produced inspired by La’eeb’s adventurous, fun, and playful nature.  We aim not just to capture his youthful spirit promoting confidence wherever he goes, but more essentially, for it to be felt and imbibed through these commemorative items.” 

IN-Q is also developing a project where FIFA World Cup Qatar 2022™ marks are combined with signature designs from artists on water bottles.  Sports, Art, and Culture converge to help reduce the environmental impact of plastic waste generated during the FIFA World Cup Qatar 2022™ with these reusable water bottles designed by 10 Qatari artists and 12 renowned international artists from qualifying World Cup countries such as KAWS (USA), Urs Fischer (Switzerland), Takashi Murakami (Japan), Shouq Al Mana and Mubarak Al Thani (Qatar).

“It is important that we create a union between sports, art, and culture with sustainability.  We are proud to present the FIFA World Cup Qatar 2022™ reusable water bottles that will keep FIFA World Cup Qatar 2022™ moments alive whilst spreading the message of environmental protection and sustainability even beyond the tournament,” Lawrie shared.

Under the Passion and Patronage of Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, this has been a monumental project bringing Art, Sports, and Sustainability together to fight plastic waste and encourage behavioural change. The exclusive Artist designed bottles will both encourage the use of a refillable bottle and become a lasting memory of the World Cup. Qatar Museums and Partners will be offering re-fillable water stations. Available for pre-order on 25th October at Inq-online.com

La’eeb products by IN-Q and FIFA World Cup Qatar 2022™ water bottles are available at all QM gift shops, IN-Q online, and FIFA World Cup Qatar 2022™ outlets across Qatar.