Fifty One East, Qatar’s favorite department store, launches David Yurman, the premier American luxury jewelry brand in Doha.

Fifty One East will feature a wide assortment of David Yurman’s most iconic and classic collections, including signature Cable pieces in 18k gold and sterling silver, Châtelaine, Solari and Renaissance, as well as the brand’s sought-after Pavé Pinky Rings including designs hand-set with black diamonds, rubies or sapphires.

In addition, the store will carry new designs from innovative collections such as Stax and Pavéflex as well as modern Novella styles with colored gemstones of exceptional quality. Fifty One East will also offer a curated selection of one-of-a-kind pieces from the brand’s Stax and Petals High Jewelry collections. The assortment has been specially selected for the Doha market, highlighting David Yurman’s unconventional New York sensibility.

“We are thrilled to continue the expansion of our presence in the Middle East with this launch at Fifty One East in Doha,” said Carol Pennelli, President, David Yurman. “We’ve experienced a strong affinity for the brand in this part of the world where the customer truly appreciates quality, craftsmanship and innovative design.”

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