A false move with a tweezer can turn a ‘he man’ into a ‘she man’, so here’s the low-down on how a man should tend to his brows.

There are rules when it comes to brow grooming that shouldn’t be ignored, at least not by men.

“There are some key rules to remember when it comes to guy brow grooming,” says brow guru Shavata Singh and founder of her eponymous nationwide brow shaping company.

Remember: one false move with a tweezer can turn a ‘he man’ into a ‘she man’, so never underestimate the power of the brow to change your face.

So while you can’t ignore them completely (too long and it’s just too ageing) we thought we’d give you a few manly maintenance rules to begin.

1. Always keep your brows full. Brow grooming is about keeping them trim, not thin.

2. Stay away from creating arches, which are way too feminine. “Instead stick to something more natural and book in with a professional brow shaper to give you a good shape,” advises Shavata, who has recently launched a brow menu especially for men:

The Shavata Brow Menu for Men

3. If you do want to reshape your brows (but please do ask a professional) go for a straighter, longer shape as seen on Brad Pitt, George Clooney and Jude Law.

4. If your brows need tidying up, it’s probably more about giving them a trim, for which you should use scissors and never tweezers. “Brush them downwards and trim with straight blade scissors,” says Shavata, “which avoids the furrowed brow look.”

5. “Brows are brothers, not twins, and should never be matchy-matchy,” warns Shavata: too identical, too fake looking and dare we say it, a little vain looking on a guy.

6. We’ve said it before, but we’ll say it again; men, seek the help of a professional before you attempt any kind of brow change.

Written by Katy Young, ctto fashion.telegraph.co.uk