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Apple CEO Tim Cook explained his company’s commitment to protecting user privacy in his interview for Recode’s “Revolution” TV special with MSNBC that will air tonight.

“The truth is, we could make a ton of money if we monetized our customer,” said Cook. “If our customer was our product, we could make a ton of money. We’ve elected not to do that.”

Watch a clip of Cook speaking below. You can watch the full hour-long interview about privacy, education, immigration, and jobs this Friday, April 6th, at 8 pm ET / 5 pm PT on MSNBC.

And here’s a transcript of the discussion, in part.

The truth is we could make a ton of money if we monetized our customer. If our customer was our product, we could make a ton of money. We’ve elected not to do that. We don’t –

(applause)

Our products are iPhones and iPads and Macs and HomePods and the Watch, et cetera, and if we can convince you to buy one, we’ll make a little bit of money, right? But you are not our product.

You are our customer. You are a jewel, and we care –

(laughter)

We care about the user experience. And we’re not going to traffic in your personal life. I think it’s an evasion of privacy. I think it’s – privacy to us is a human right.

By Shirin Ghaffary; www.recode.net