As part of its support to Qatari entrepreneurs
Mall of Qatar hosts Qatari inverted house

An inverted experience in an inverted house for the first time in Qatar and the GCC!
Tour guide to introduce Qatari cultural heritage and traditions of hospitality
A giant aquarium in which kids can see their drawings come to life for the 1st time in Qatar!

‘Another World Trade’ Company opened ‘Another World’ in the Kids Zone near West Gate 2 in the Mall of Qatar, a Qatari store combining the heritage of the past and the technology of the present, on Thursday 25 July 2019. This happened in the presence of a number of eminent personalities, corporate officers, social media influencers, media people and many others. The Company welcomes and invites everyone, including kids, young and old citizens, residents, visitors, tourists and students to embark on an unforgettable experience for the first time in the State of Qatar.
‘Another World’ comprises a collection of surprises available for the first time in the State of Qatar and the GCC, part of which is an electronic drawing system for kids to stimulate their imagination, whereby they draw and color their favorite drawings. Then, it would be scanned in one of the latest scanners with the help of fully trained babysitters, so as to be able to see their drawings come to life in a giant aquarium and touch it as they all swim together.

The aim of this electronic drawing system is to enhance the skills and develop the talents of kids in an interactive atmosphere filled with coloring and fun, and to invest their leisure time in activities that combine education and entertainment; rather than watching television or playing video games, which leads to isolation and alienation from peers, and increases distance between the members of the family.
The other main part of ‘Another World’ store is an inverted house of Qatari style, where everything is inverted. The inverted house is an ideal family entertainment destination that brings together the lovers and friends as well. Unlike the traditional tourist places, the inverted house creates an enjoyable and unfamiliar experience for visitors. The whole furniture is placed inverted on the ceiling instead of the ground, in in a number of rooms including the courtyard, bedroom, and the majlis of men and women.
In addition, a tour guide is available to introduce Qatari cultural heritage and traditions of hospitality, with the aim of preserving the Qatari identity, in line with the vision of Qatar 2030, which paid great attention to heritage and the importance of preserving it, as it embodies the backbone of the national identity.

Visitors can also take souvenir pictures in the inverted house, in front of the crazy mirrors and screens with the effects of snapchat filters located in the corridors with photo printers; and are welcome to hold their parties in it, and visit the social media pages regularly so as to ensure of not missing out on any activities (anotherworldqa on Facebook, Twitter, Instagram, Snapchat and Youtube).

It is worth mentioning that ‘Another World Trade’ Company’s vision is to form a heart-beating atmosphere for everyone especially kids, to unleash the creativity of their imaginations through the various edutainment activities that are the first of its kind in the State of Qatar and the GCC. The Company mission is to add real value to the development of the local economy, through coming up with attractive tourism ways involving edutainment. This is for creating a fascinating experience for the community of both genders and all age groups, introduced for the first time in the Qatari and Gulf markets.

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