Women’s Wellness and Research Centre (WWRC) will hold virtual training for breastfeeding and telephone consultations for pregnant women and breastfeeding mothers for three days from today to observe World Breastfeeding Week (WBW) 2020 and in compliance with infection control measures against the spread of Covid-19.

WWRC, which is a centre for promoting breastfeeding and an internationally accredited Baby Friendly Hospital, is keen to raise awareness of breastfeeding and promote its importance for babies and mothers through initiatives such as WBW and other awareness campaigns.

The activities are being organised by the WWRC’s Baby Friendly Hospital Initiative (BFHI) team lead Dr Amal Abu Bakr Arbab, supported by Dr Mai al-Qubaisi, senior consultant, director of NICU and chairperson of BFHI programme. Over the three-day event, the team including lactation consultants, breastfeeding resource nurses as well as patient family educators will be available to virtually attend to queries relating to breastfeeding from pregnant women and mothers.

They will also teach in-patient mothers the skill that will support them to exclusively breastfeed for six months. As the global community observes the yearly World Breastfeeding Week 2020 under the theme, “Support Breastfeeding for a Healthier Planet”, Dr Arbab says the objective of this year’s WBW is not only to inform people about the links between breastfeeding and the environment, but also to galvanise action on improving the health of the planet and people through breastfeeding.

“Breastfeeding is the best way of providing newborns and young infants with the nutrients, antibodies, enzymes, and substances they need for healthy growth and development. Breast milk is a natural renewable food that is environmentally safe and friendly,” Dr Arbab stated.

Source : Gulf Times

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