Mazda Motor Corporation has unveiled its first mass-production electric vehicle (EV), the Mazda MX-30, at the 2019 Tokyo Motor Show. A new addition to Mazda’s car lineup, the MX-30 is the automaker’s third new-generation model.
“Aiming to offer an experience that lets customers relax and be themselves and deepens the bond between car and owner, the model offers a creative time and space that invites new ways of using a vehicle,” according to a press statement issued in Doha by National Car Company, the sole agent for Mazda in Qatar.
Under the ‘Car-as-Art’ ethos, the styling of MX-30 aims to raise its artistic value and expand the expressive range of Mazda’s ‘Kodo – Soul of Motion’ design language. “Based on a concept of ‘Human Modern’, the design stays grounded in the beautifully honed, handcrafted forms of Kodo, yet aligns itself with changing values and new lifestyles,” the statement explains.
“Spaces in and around the centre console give the cabin an open feel, and environmentally conscious materials such as cork and fabrics made from recycled materials are used in ways that bring out their natural appeal, creating a comfortable interior space.”
In addition, the MX-30 adopts freestyle doors so that customers can invent new and creative ways of using the car.
In line with the human-centric philosophy, Mazda engineers “were determined to deliver the same ‘Jinba-ittai’ driving joy, which every Mazda offers, in the EV as well”.
The model adopts Mazda’s new electric-drive technology, e–Skyactiv, and “combines outstanding response with smooth dynamic behaviour to achieve a performance that drivers can enjoy naturally”.
“In any era, Mazda wants people to experience exuberant moments in life through cars,” said Akira Marumoto, Mazda’s representative director, president and CEO, at the show. “We will continue striving to deliver creative products and technologies so that our customers will love and hold onto their Mazda for a long time.”
The MX-30 will be initially introduced in Europe, and Mazda will announce its plans for the GCC markets at a later date. The second model in its new-generation lineup, the Mazda CX-30 compact crossover SUV was also on display for the public at the Tokyo Motor Show. The CX-30 is a new compact crossover that “combines the bold proportions of an SUV with elegant styling that embodies Mazda‘s Kodo design language”.
“The development team hoped to create a car that would enrich customers’ lives by helping them and their loved ones make new and stimulating discoveries within their daily lives. Relaxed and user-friendly packaging and a cabin that comfortably seats four adults mean customers can easily enjoy trips to any destination with family and friends,” the statement notes.
Moreover, the CX-30 was designed to be easy to drive. The increased height over a passenger car provides “excellent visibility and makes getting in and out a breeze while the body size makes it easy to manoeuvre on any road and in any parking lot.”
Basic performance attributes such as accelerating, turning and braking have been “dramatically enhanced”. Mazda’s Skyactiv-Vehicle Architecture enables people to make the most of their natural sense of balance and the latest Skyactiv engines, including Skyactiv-X, allow responsive control of vehicle speed in any driving situation.
The new Mazda CX 30 is expected to be launched in Qatar by mid-2020, the statement adds.
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