Pepperoni pizza–flavored lipstick is now an actual thing that exists on this earth, and no, this is not a belated April Fool’s Day joke. In honor of National Kissing Day on April 13, pizza company Villa Italian Kitchen has announced that it will be offering tubes of pepperoni pizza–flavored lipstick to customers for free so that people can enjoy the taste of a classic slice in a totally new way. After reading and re-reading the news multiple times to make sure there was no Ashton Kutcher–style Punk-ing going on, Allure has confirmed that this meaty, cheesy lipstick is, in fact, a real thing.
“We are so excited to offer the Pepperoni Pucker lipstick,” Mimi Wunderlich, director of communications and digital marketing for Villa Italian Kitchen, said in a statement. “Our guests are always complimenting our pepperoni pizza, so creating a way for diehard fans to take the flavor with them and taste it whenever they want seemed like a perfect fit.”
According to the chain, the lip color is a “universally flattering,” highly pigmented red. It’s fortified with vitamins A and E, which means that it hydrates your lips while you wear it — as long as you can resist licking it off the minute after you put it on. Apparently, it also contains natural peptides to help restore collagen to your lips and keep them in “optimal kissing condition,” because who doesn’t want to taste pepperoni pizza while they’re making out? And, of course, each lipstick includes the “essence” of Villa Italian Kitchen’s pepperoni pizza, which means it’s imbued with the scent of the pepperoni and flavor of the tomato sauce.
written by Zoe Weiner, published originally in allure.com